MyMilesMatter

Shell Rotella Newsletter

	Issue 17, 2024

In this issue
Get ready for an exciting quarter with Shell Rotella's 2024 DIY National Promotion! From July 1, 2024, to November 30, 2024, diesel enthusiasts can earn up to $80 in digital gift cards with the purchase of qualifying Shell Rotella^® engine oils. Discover the full list of qualifying products and their rewards, along with easy redemption instructions. Join us as we celebrate National Truck Driver Appreciation Week from September 15-21. Learn how Shell Rotella is honoring truckers all over the country for their dedication and hard work. Learn about fellow truckers, Shell Rotella’s continued commitment to the industry and heartfelt messages, showing our gratitude for the backbone of our transportation industry. In this edition, we spotlight truckers who are sharing their trucks and background stories. Get an inside look at their journeys, the challenges they’ve overcome, and the pride they take in their work. Their stories inspire and remind us of the vital role truckers play in keeping the country moving. Stay tuned for these stories and more in this action-packed issue of the Shell Rotella Newsletter!

Get Rewarded

Rotella Promotions

Get Rewarded with Shell Rotella’s 2024 DIY National Promotion!

Calling all diesel enthusiasts! From July 1, 2024, to November 30, 2024, you can get up to $80 in digital gift cards* when you purchase qualifying Shell Rotella^® engine oils.

Hear from Rotella Users

#RunsOnRotella

Check out posts from Mark DeCola and Zoe Kent using Shell Rotella products! Mark’s grader is getting a new lease on life with an oil change and small repairs, while Zoe’s mastering the art of the oil change with Shell Rotella T6, ensuring top performance for her 23-year-old 8110 tractor. #Runsonrotella

Trucker Salute:

SuperRigs Calendar Feature

July

JR, Crystal and Alex Schleuger, Britt, IA, 1984 Kenworth W900B

“We like old trucks just like someone likes old classic cars. I look at it in a different aspect of when you’re building an older truck...”

August

Ben Overton, Winnipeg, Manitoba, 2020 Kenworth W900B

“I started trucking about 17 years ago back in New Zealand, where I’m from. Started off just going for rides with my cousin and got the passion for it from there. I like the freedom of being out on the highway and the people that you meet.”

September

Brad Harminson, Covington, TX, 2007 Peterbilt 379

“I’ve been trucking for 26 – 27 years. Best job I can think of having— independent, free, like cowboys back in the day. It’s an adventure every day. I guess that’s what draws me in. ”

On the Road Advice:

Insights from Shell Rotella Specialists

The Science Behind Engine Oil Development and Testing

Developing and testing new engine oils requires a careful balance: fuel economy must be balanced with product durability and the precision of laboratory testing must be balanced by evaluating the oil’s performance under real-world conditions. Consequently, every product development process is an intense and iterative cycle, from definition to deployment. The market needs to be identified in the early stages of the process, such as the requirement for a high-performance, low-viscosity, heavy-duty engine oil, drive both the formulation and the testing approach.

Pictures from The Road

Rich Rukstalis

Fun Fact: This truck has 165 lights on it and uses Shell Rotella T6!

John McCormick

Truck Description: Black and gold 2021 Kenworth W900L
Fun Fact: I keep getting told I have the wrong trailer.

Tim Ramsey

Truck Description: 21 W900 in Waffle House yellow 😂

Kyle Leber

Fun Fact: This is my very first truck and trailer. This is me as a new owner operator who is just days away from hitting the road.

Diesel Dispatch

Industry News

Shell Rotella^® T4 Triple Protection 15W-40 is formulated to adapt to various driving conditions, providing exceptional protection for both modern low-emission engines and older diesel engines. This exclusive Shell product has undergone millions of miles of real-world testing to ensure its reliability.

Spotlight:

NTDAW

Shell Rotella Honors Truckers for the Upcoming National Truck Driver Appreciation Week

This year, Shell Rotella is thrilled to honor and celebrate the dedicated and hardworking truckers during National Truck Driver Appreciation Week (NTDAW).