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Shell Rotella to Debut "Thank-a-Trucker" Tribute Video with Donation to St. Christopher Truckers Relief Fund During National Truck Driver Appreciation Week

In celebration of National Truck Driver Appreciation Week (Sept. 14–20), Shell Rotella will debut a special tribute video honoring the professional drivers who keep our country moving. The video features a collection of heartfelt messages recorded by attendees at the 2025 Mid-America Trucking Show as part of the brand's "Thank-a-Trucker" campaign.

For each video recorded in the Shell Rotella Recording Studio, Shell Rotella and Love's Travel Stops pledged a $20 donation to the St. Christopher Truckers Relief Fund, an organization that provides critical aid to truck drivers in times of need. Seventy-two voices of gratitude echoed through MATS each sharing a heartfelt "thank you" as these supportive words became action. Together, those messages turned into a $2,880 donation made in honor of the hardworking men and women who keep our country moving. This community's appreciation runs deep, and it's our privilege to pass it on. Thank you, drivers for every mile, every sacrifice, and every story worth celebrating.

This effort reflects Shell Rotella's continued commitment to celebrating and supporting the trucking community, not only with words of thanks but also with meaningful action. The debut of the video and the official donation presentation will serve as a highlight of National Truck Driver Appreciation Week, recognizing the heart, grit, and dedication of America's drivers.

Click here to watch our Thank-a-Trucker tribute video

SuperTractors 2025: Get Ready to Roll!

Mark your calendars—Shell Rotella's 5th annual SuperTractors competition is rolling in just ahead of National Farmer's Day. Following the huge success of last year's virtual event, which highlighted tractors coast-to-coast, this year's contest invites farmers to enter their finest machines with the grand prize winner, chosen via fan votes, will be awarded $250, 10,000 MyMilesMatter points, and a custom Shell Rotella Carhartt jacket, and will be officially announced on October 12, National Farmer's Day

Celebrate your pride and power—this could be the year your tractor takes the SuperTractors crown! Stay tuned for entry details and start polishing those rides.

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